GUCCI DEBUTS FIRST VIRTUAL REALITY FILM, INSPIRED BY ALESSANDRO MICHELE'S PRE-FALL 2017 COLLECTION
Last night Gucci debuted its first virtual reality film, entitled Soul Scene, at a celebration hosted together with i-D magazine at the Mildmay Club in Stoke Newington, London, where guests were provided with specially designed Samsung headsets. Offering a mesmerising perspective from the center of the dance floor the VR film, inspired by Gucci Creative Director Alessandro Michele's Pre-Fall 2017 collection, also reveals an interactive 360° point-of-view. With vibrant color and spirited dance moves, the spellbinding continuous shot follows the dancers from when they enter the club and was captured by director Glen Luchford with art direction by Chris Simmonds.
Coco Capitan wore Gucci Cruise 2017 dark blue vintage pois single breasted jacket with Web cuffs and cropped pants with a light blue shirt and black leather loafers with horsebit detail .Photo: Courtesy of Getty for Gucci. Photo:Courtesy of Getty Gucci
Elibeidy Martinez wore a Gucci Spring Summer 2017 Look 1 black-red-milk window check single breasted fitted jacket, bright rose silk crêpe shirt, off white cuffed ankle pant with "Loved" patch and black leather platform pumps. Photo:Courtesy of Getty Gucci
Greta Bellamacina wore a Gucci Spring Summer 2017 Black sleeveless dress with fuchsia iridescent contrast plissé trimming details, with black leather GG Marmont mid heel pumps and blue metallic chain bag. Photo: Courtesy of Getty for Gucci
Olly Alexander wore a Gucci Pre Fall 2017 Look 13 Royal bluette technical jersey tracksuit with Gucci Wallpaper print and knit details, with a cream t-shirt and leather low-top platform sneakers. Photo: Courtesy of Getty for Gucci
Sai Bennett wore a Gucci Spring Summer 2017 Look 42 black-pink Marco Romain printed silk crêpe de chine long sleeve shirt and trousers, with black leather mid heel loafer and blue leather metallic jacquard chain bag. Photo: Courtesy of Getty for Gucci
Selah Marley wore a Gucci Spring Summer 2017 orange Cluny lace dress with jewelled buttons and Web ribbon waistband, black high heel pump with pearl bows, and red leather evening bag with feline head and pearl details. Photo: Courtesy of Getty for Gucci
Thomas Cohen wore a Gucci Spring Summer 2017 Look 55 thistle-inchiostro-live red lion printed viscose silk duchesse kimono coat and pants with a white popeline evening shirt, black neck bow, and black leather Queercore brogues. Photo: Courtesy of Getty for Gucci
Other notable attendees included Siobhan Bell, Gary Card, Cora Corre, Helen Downie, Katy England, Bobby Gillespie, Pam Hogg, Billie JD Porter, Cosmo Pyke, Sharmadean Reid, Joe Spurgeon, Matthew Stone, Mimi Wade, Rhys Webb, Jordan Wilson.